A 280-room Chain affiliated hotel and a
60-room independent hotel
can both be fully booked
on the same night.

The Chain hotel's AI adjusted
its rates 847 times.

The independent hotel's GM
set theirs at 7am and hoped.

That gap is why we built Sarucci.

Not because independent hotels are an underserved market segment. But because every family-run hotel, every boutique property, every regional group that pours their identity into their rooms deserves the same competitive intelligence as a Fortune 500 chain.

The technology exists. The data is accessible. The models have been proven at scale. What hadn't existed was someone who decided to build it for the people who need it most and make it simple enough for a 60 year old GM to use in 5 minutes.

That's Sarucci.

Purpose · Mission

More than another RMS product.
A point of view.

Purpose

To level the playing field by bringing best in class revenue intelligence to every hotelier, regardless of size.

Mission

To automate 100% of pricing decisions so hoteliers can focus 100% on their guests.

Our Values

How we work.
Every day.

⚡
Impossible is Nothing

We set targets that scare us and work backwards from them.

🎯
Customer Obsession

Every feature decision starts with one question: does this help a GM run a better hotel? If the answer isn't an immediate yes, it doesn't ship.

✂️
Radical Simplicity

If a 60-year-old GM can't use it in 5 minutes, it's broken. Simple products that work are harder to build and worth infinitely more.

🏋️
Extreme Ownership

We don't have a blame culture. We have an accountability culture. When something goes wrong, we own it, fix it, and learn from it. No excuses.

Join the mission.
Start with your hotel.

Every independent hotel that joins Sarucci is one more property that competes on a level playing field with the chains. Let's start with yours.